iPhone Set To Add Spotify App
August 28, 2009 at 4:47 AM (PT)
SPOTIFY, the EUROPEAN music streaming service funded by advertising, which at one time was seen as a major rival to APPLE’s iTUNES, is set to be made available on the iPHONE, after APPLE confirmed it has agreed to include it in the 65,000 strong App Store, writes CBR ONLINE. Reports have the SPOTIFY app free to download, but users would need to sign up to SPOTIFY’s monthly subscription plan costing £9.99 in the U.K. No word on a U.S. price yet.
The service has already picked up around two million users in the U.K., and more than six million across EUROPE since being launched last year. SPOTIFY PC users can search for music, build playlists and libraries and listen to them while online, interrupted by occasional ads.
Getting the service on smart-phones is seen as a best way to sell to premium subscribers, whose listening would be ad-free, and who could temporarily store playlists on their phone for use when there is no connection. They will also be able to stream playlists.
As well as potentially driving SPOTIFY’s revenue, the service could help push music sales.
UNIVERSAL MUSIC in SWEDEN is already reported as saying that SPOTIFY is driving more music revenues than the rival APPLE iTUNES. One report cites PER SUNDIN, head of UNIVERSAL in SWEDEN, as saying that SPOTIFY has "become ‘our largest digital source of income."
Reports have some of the major labels like SONY, UNIVERSAL MUSIC, WARNER MUSIC, EMI and others own almost 20% of the company, and CBR reports FACEBOOK investor LI KA-SHING has also just become a major big stockholder in SPOTIFY.