BBM Canada To Use Arbitron PPM Technology
August 31, 2009 at 8:28 AM (PT)
ARBITRON announced TODAY (8/31) that the world’s largest combined panel for television and radio audience measurement is now live in CANADA using ARBITRON PORTABLE PEOPLE METER technology.
"ARBITRON is excited to be a key component of this innovative approach to audience measurement; and pleased to showcase the distinctive capabilities of our PPM service," said ARBITRON CEO/Pres. MICHAEL SKARZYNSKI. "The PPM technology is designed to measure exposure to all audible media and is easy-to-use, mobile, flexible and language-agnostic."
"The launch of BBM CANADA’s joint radio and television PPM service is an exciting achievement for the Canadian advertising industry," said BBM CANADA Pres./CEO JIM MACLEOD. "In SEPTEMBER 2004, BBM began using PPM technology to measure television viewing in the francophone market of MONTREAL and over the past five years we have grown confident that the PPM service is the audience measurement solution that can best meet our members’ needs today and well into the future."