SESAC, BMAT Tune Into Vericast
September 2, 2009 at 4:14 PM (PT)
SESAC has become a technology partner with BARCELONA MUSIC AND AUDIO TECHNOLOGY (BMAT) in its new program aimed at utilizing the latest advances in audio-recognition technology to improve the performance rights licensing and distribution supply chain. SESAC will utilize BMAT’s digital pattern-recognition algorithm known as VERICAST to capture performances of its repertory in programming on broadcast and cable television.
"The technological solution to the challenges we face in the new music economy is multi-faceted," SESAC SVP/Strategic Development HUNTER WILLIAMS said, "It is imperative that we continue to utilize leading technologies like VERICAST to help navigate the changing tides of music delivery and tracking, and make the royalty payment process faster and more efficient for our constituents. BMAT’s well-rounded and versatile approach to audio-recognition solutions makes it an ideal strategic ally in this initiative."
"We are currently monitoring content across terrestrial broadcasts and digital streams in EUROPE, AFRICA, LATIN AMERICA and the WEST INDIES," BMAT CEO ALEX LOSCOS said. "The next logical step was the U.S. and the partnership with SESAC gives us the opportunity to introduce VERICAST to this vital market. We are very proud to partner with SESAC, with whom we share the vision for new ways of artist royalty distribution based on transparency and accuracy."