Universal Motown Ups Tatia Adams Fox To VP/Marketing
September 3, 2009 at 10:13 AM (PT)
UNIVERSAL MOTOWN RECORDS has promoted TATIA ADAMS FOX to VP/Marketing. She will be responsible for creating integrated online, branding, and marketing campaigns on behalf of artists such as AKON, KAT DELUNA, LONDON, SHONTELLE, SUAI, SWEET RUSH and MICHAEL JACKSON: THE REMIX SUITES I-V.
"TATIA has been a valued leader in the company developing innovative and creative marketing strategies for many of our artists," EVP/Urban Marketing SHANTI DAS said. "Her understanding of the current marketplace as it relates to music, the digital platform, and the increasing need for brand partnerships makes her a tremendous asset to the team."
"I'd like to thank SHANTI DAS and SYLVIA RHONE, President of UNIVERSAL MOTOWN RECORDS, for their continued support over the years," ADAMS FOX said. "It has been a wonderful journey learning and growing under their leadership. This is a very exciting time in the music industry as mobile, digital, and traditional marketing have become synonymous. I look forward to new challenges and developing integrated campaigns that will break new artists and elevate our established artists."