KDBN/Dallas Flips To Top 40 As i93
September 4, 2009 at 1:43 PM (PT)
After considerable hullabaloo, CUMULUS officially flipped "QUALITY ROCK" KDBN/DALLAS to Top 40 "i93" TODAY (9/4) at NOON (CT). Programming the new Top 40 will be JOHN FOXX from CITADEL Top 40/Mainstream KKMG/COLORADO SPRINGS.
The station spent the last couple days hyping a "legendary" change, using the KLIF call letters to symbolize the "Legends, Icons and Favorites" in the new playlist. Right before the launch, the station aired a potpourri of clips of Top 40 hits in a variety of genres, with some Country thrown in for intrigue. After a fade out, a variety of sound effects featured music and the voice of CHARLIE VAN DYKE, until a voice welcomed DALLAS and Ft. WORTH to "today's new music" and 93 hours of commercial-free music.
"In the tradition of our major-market Top 40 stations, The New i93 successfully launched today at NOON in DALLAS!" declared SVP/Programming JAN JEFFRIES, who supervised the launch. "i93 will legally identify with legendary DALLAS/FT. WORTH Top 40 call letters, KLIF-FM! It is an indescribable sense of pride to introduce a station of the magnitude and legend as KLIF-FM in such a legendary Top 40 market. It has been months of preparation which paid off today with a sensational and legendary launch!
"i93 has been designed to provide our DALLAS listeners with the hits of contemporary artists of today," station GM DAN BENNETT said. "The station’s slogan says it all -- 'Today’s Hit Music i93' -- and we expect it to appeal to a young adult listener.”
"i93 is a result of extensive research to provide a reflection of the DFW market area, JEFFRIES said. "continued. "It has been carefully crafted to offer a wide variety of contemporary hit music from the pop, rhythm, and alternative musical genres."
"It is a pleasure to have CITADEL Top 40/Mainstream JOHN FOXX from KKMG/COLORADO SPRINGS coming in as PD," he continued. "Many excellent candidates were considered for this plum position and JOHN was clearly head of the class. JOHN FOXX joins CUMULUS/DALLAS this week."