NBC Uses Radio To Promote Leno's New Show
September 8, 2009 at 8:13 AM (PT)
As NBC gets ready to launch "The JAY LENO Show," KATZ MARKETING SOLUTIONS and HORIZON MEDIA are set to begin a radio-based marketing campaign to promote the show. KATZ MARKETING SOLUTIONS in conjunction with HORIZON MEDIA announced two innovative radio campaigns to promote the new TV show.
"Radio has the incredible flexibility to be tailored to an advertiser’s unique needs -- opening the door for creativity and innovation," said KATZ MARKETING SOLUTIONS Pres. BOB MCCURDY. "We can transform the medium to perfectly complement a promotion and we have the resources and tools to customize a campaign for any advertiser. This is an exciting opportunity to work with NBC and HORIZON MEDIA, and contribute our expertise in implementing these groundbreaking programs."
"This fall, JAY LENO is shaking up the traditionally dramatic 10p hour with his distinctive brand of comedy," said HORIZON MEDIA VP/Managing Director, Local Buying, Radio/Promotions KATHY BEGLEY. "HORIZON is always ready to go beyond traditional advertising models to get NBC noticed with bold and innovative ideas."
The two campaigns support the premiere of "The JAY LENO Show" on MONDAY, SEPTEMBER 14th. Beginning TODAY, LENO comedy bits, intended to lighten listeners’ drive, will run with traffic reports in NBC’s top-12 markets nationwide.