Edison Media Research Presents Country Research Study Results At CRS-37
February 20, 2006 at 9:51 AM (PT)
During last week's CRS-37 in NASHVILLE, EDISON MEDIA RESEARCH presented the results of their research study which featured the largest sample of Country P1's ever surveyed with over 30,000 Country fans across the U.S. This year's study featured nearly three times the number of respondents over last year's study. Several of the topics included in the study were; the state of current Country product, radio spot loads, the impact of AMERICAN IDOL and sales predictions of the upcoming DIXIE CHICKS album.
In addition, EDISON RESEARCH found that many Country P1's are starting to show an increased interest in Country music through digital technologies such as IPOD's and internet sources. Over one quarter (28%) of those surveyed indicated IPOD usage, which is drastically up from last year's 15%.
"Clearly, the time is now for Country radio and Country music to have a unified, integrated strategy for streaming, music downloads and podcasting," noted EDISON VP TOM WEBSTER. "Last year, the most common reason why people were spending less time with Country radio was that they had less time in their busy lives. This year, they apparently found the time to listen to their IPOD's, so Country must aggressively compete between the headphones."
For more information on EDISON's 2006 study log onto: www.edisonresearch.com.