WKKT Gives Away "Big Pink Taylor Jeep"
September 9, 2009 at 3:16 PM (PT)
CLEAR CHANNEL Country WKKT (KAT COUNTRY)/CHARLOTTE OM/PD BRUCE LOGAN tells ALL ACCESS about the unique promotion that they executed recently. It was around a sold-out SEPTEMBER 5th concert appearance with BIG MACHINE star TAYLOR SWIFT.
WKKT secured a 'Big Pink Jeep,' autographed by TAYLOR, and then proceeded to give away 96 keys on the air. On the day of the show (09/05), the 'key-winners,' showed up at the local JEEP dealer, LAKE NORMAN CHRYSLER/JEEP/DODGE, as opening act GLORIANA popped in with the 'Big Pink Jeep,' who then performed a few songs for the anxious contestants.
After a 'reverse lottery,' contest winner JOHN HILL was the last one standing, winning the JEEP, along with concert tickets and a trip backstage to meet TAYLOR. HILL has two teenage daughters who got to meet TAYLOR, including a tour of the tour-bus where they were escorted by SWIFT's mom. To top it off, SWIFT wore a bracelet that one of the HILL girls gave her on-stage during her performance.
For more, e-mail BRUCE at firstname.lastname@example.org.