iBiquity's Bob Struble Addresses AM/FM On Portable Devices
September 10, 2009 at 5:49 AM (PT)
In the wake of the news that APPLE would include an FM tuner in it's new iPOD NANO, iBIQUITY DIGITAL Pres./CEO BOB STRUBLE, calls upon the radio industry to aggressively focus its efforts on penetrating the portables segment in his latest web column.
Transistor radios, headset radios and the like are passé, writes STRUBLE. Laying out some stats to make his case, STRUBLE identifies major competition in the form of MP3 players, mobile phones and PNDs to incite immediate change in radio’s entrance in the portable market. He also explains the strong business reasons for portable device manufacturers to include radio in their products.
Read more here.