Ando Media Goes For MRC Accreditation
September 10, 2009 at 11:37 AM (PT)
ANDO MEDIA has entered into the MEDIA RATING COUNCIL’s (“MRC”) Accreditation process for ANDO’s Webcast Metrics real-time Internet audio measurement product. MRC accredits audience measurement services that are relied on by buyers and sellers in the advertising industry.
"We are very pleased that ANDO has chosen to pursue MRC accreditation and has begun work on the pre-audit," MRC Exec. Dir./CEO GEORGE IVIE said. "We recognize the increasingly important role ANDO plays in today’s audio marketplace, and its participation in the audit and accreditation process demonstrates its leadership in bringing greater transparency and accountability to this emerging media space."
"This is a critical step for us," ANDO COO PAUL KRASINSKI said. "MRC is the gold-standard for measurement. Accreditation will not only validate our metrics, but it will give the Internet audio industry a measurement standard that’s been validated at the very highest level. With these standards in place, we can now move straight ahead as an industry into accelerated growth mode. This is a very important chapter in ANDO’s story. We're eager to undergo the process."