Network Radio Growing Says Radar Report
September 15, 2009 at 7:21 AM (PT)
Radio reaches more than 235 million persons age 12 and older over the course of a typical week, according to the RADAR 102 National Radio Listening Report which releases MONDAY, SEPTEMBER 21st from ARBITRON.
As additional radio markets transition to electronic measurement, total radio reach is revealed to be larger than in previous surveys. Listening to RADAR NETWORK Affiliate stations has also risen year over year. Over the course of a typical week, more than 214 million persons age 12 and older tune to the more than 7,700 RADAR NETWORK Affiliated stations, up from 210 million listeners one year ago in RADAR 98.
The report points out that radio reaches 92% of persons 12+ each week, despite the adoption of mp3 players and the growth of Internet-only stations. Even 90% of the youngest radio audience, teens ages 12-17, most accustomed to using new technologies and forms of media, continue to tune in each week. Network radio also reaches nearly 85% of the ad elusive and media multi-taskers Adults 18-34.
RADAR, the standard currency for national network radio ratings, measures 58 individual radio networks. These networks are operated by AMERICAN URBAN RADIO NETWORKS, CITADEL MEDIA NETWORKS, CRYSTAL MEDIA NETWORKS, DIAL GLOBAL INC., PREMIERE RADIO NETWORKS, UNITED STATIONS RADIO NETWORKS and WESTWOOD ONE RADIO NETWORKS.