'Cash, Cars...' Game Used As D.J. Williams' 'soundBAIT'
September 15, 2009 at 11:44 AM (PT)
The best ways to maximize radio advertising dollars is brought out by D.J. WILLIAMS, author of the book, "soundBAIT: Creative Weapons of MASS Distraction." Williams examines the relationship between radio account executives, their potential clients and the listening audience and offers tips, solutions and check-lists to help everyone maximize their efforts in an overcrowded marketing ecosystem.
To promote the launch of "soundBAIT: Creative Weapons of MASS Distraction," WILLIAMS is inviting radio station account execs, creative agencies and business owners to visit www.soundbait.com before OCTOBER 31st, 2009 and test drive TRIBUNE INTERACTIVE’s advergame called "Cash, Cars and Superstars" in exchange for a chance to win $1 million.