Arbitron Fall '09 Name Preview Mailed
September 17, 2009 at 6:30 AM (PT)
The ARBITRON FALL 2009 Station Name Preview has been mailed to radio stations within the markets that ARBITRON measures in the FALL Survey. Stations should verify the information they submitted to ARBITRON, to ensure station names are being recorded properly, and review information submitted by other stations in their market to identify those stations that may not be using their station identifier in accordance to ARBITRON guidelines.
Station name changes will be accepted for the FALL 2009 survey through DECEMBER 9th, 2009. The information is not retroactive and becomes effective upon receipt by ARBITRON.