Sports To FM, Gospel To AM At Max Media/Norfolk
September 18, 2009 at 9:31 AM (PT)
Sports and Gospel are swapping places in the NORFOLK-VIRGINIA BEACH-HAMPTON ROADS market, where MAX MEDIA is moving the Sports format of WGH-A (ESPN RADIO 1310) to the 94.1 FM slot presently occupied by sister Gospel WXEZ (STAR 94.1) as ESPN RADIO 94.1. The STAR format will replace Sports on the AM side. The flip will take place on OCTOBER 5th and puts the FM in direct competition with crosstown RED ZEBRA BROADCASTING Sports WXTG-A-F (THE GAME), another FM Sports talker.
"This was a great opportunity for us to have the most powerful ESPN FM station in VIRGINIA," said MAX MEDIA Pres. ERIC MASTEL. "We’re proud of our new multi-year agreement that will keep ESPN RADIO with MAX MEDIA through 2012."
ESPN RADIO SVP, Affiliate Sales SEAN BREEN said, "We are extremely pleased to continue our long-term partnership with MAX MEDIA and upgrade our position in the marketplace to 94.1 on FM band. MAX MEDIA's passion to serve the sports fan on the local and national level mirrors ESPN's company-wide vision."
PD TONY MERCURIO said, "We are delighted to continue providing ESPN RADIO programming in HAMPTON ROADS. We’ll also offer local fans the TONY MERCURIO SHOW (3-7p MONDAY-FRIDAY) and play-by-play of ODU and the TIDES, as well as ESPN's MLB and NBA programming, including the World Series and Finals, and college football, college basketball and NFL game broadcasts."
JAMES MADISON UNIVERSITY sports and NORFOLK ADMIRALS minor league hockey will stay on the AM station.