KROQ's Denton Named Chair Of SCBA GSMs Council
September 21, 2009 at 11:06 AM (PT)
CBS RADIO Alternative KROQ/LOS ANGELES GSM BILL DENTON has named Chairman of the SOUTHERN CALIFORNIA BROADCASTERS ASSOCIATION's GENERAL SALES MANAGERS COUNCIL.
"The Chairman of the GSM Council is a challenging role," said SCBA Pres. MARY BETH GARBER. "It calls for people with outstanding leadership skills to lead people who are all leaders themselves. BILL will bring a seasoned perspective to the role in a time of change and challenge. Our thanks to MATT MALLON, GSM of KSPN, who has served for the past two years and has worked on reinvigorating the Council itself."
DENTON, a veteran of local and general sales management in the LOS ANGELES market as well as 20 years with CHRISTAL RADIO and a stint with NEWMARK ADVERTISING, said, "These are challenging, but exciting times. Radio continues digital platforms and other brand extensions. We have more ways than ever to offer advertisers to be able to engage with our millions of listeners. I am honored and look forward to working in conjunction with MARY BETH GARBER and the many talented GSMs in LA as we expand and shape the future of radio sales in the world's #1 radio revenue market."