Miller Kaplan: Sports Most Effective Revenue Format
September 21, 2009 at 11:06 AM (PT)
The MILLER KAPLAN CPA firm has crunched radio data and found that Sports was the most effective format in converting ratings to revenue in 2008. The second most-effective format Hot AC, followed by News.
The firm's most recent study of power ratios estimates how well each format converts its ratings to revenue. A power ratio of 1.0 is basically the base line -- the expected revenue that should be generated from its ratings. In 2008, Sports' ratio was 1.88, for the 50 stations in that format. Rounding out the top 5 were Hot AC at 1.79, News at 1.61, Triple A at 1.55 and Rock at 1.53.
You can check out all the formats here.