Arbitron Debuts New Survey Analytics Program
September 22, 2009 at 2:10 PM (PT)
ARBITRON has introduced a Survey Analytics Program, a Web-based radio management dashboard and strategic upgrade to mission-critical solutions that enhance utility and feature functionality for radio station GMs and PDs. ARBITRON will provide training and real-time demonstrations of the new offerings during the NAB Show in PHILADELPHIA, in Hospitality Suite 738 located in the MARRIOTT PHILADELPHIA downtown.
"We believe that these upgrades will help ensure that we deliver the tools that GMs and PDs need to make the most informed decisions about their stations," ARBITRON EVP ALTON ADAMS said..