Goom Radio Chooses TargetSpot For Ad Sales
September 23, 2009 at 4:22 AM (PT)
TARGETSPOT has signed a new deal with GOOM RADIO, joining a number of other Internet radio companies represented by TARGETSPOT -- including AOL RADIO, LIVE 365 and YAHOO LAUNCHCAST, as well as terrestrial groups such as CBS RADIO and ENTERCOM COMMUNICATIONS.
"This deal is a substantial addition to our network and gives us access to unique inventory," said TARGETSPOT CEO EYAL GOLDWERGER. "This isn’t just about the numbers but the type of properties we associate with, which attracts a high caliber of advertisers."
"Successfully monetizing online radio is an industry challenge," said GOOM Cheif Sales Officer DREW HILLES. "We looked for an advertising partner that mirrored our drive to innovate. TARGETSPOT, with its impressive roster of Internet radio partners, was the obvious choice."