Joan Gerberding Joins $ales-Fax News Board
September 23, 2009 at 11:00 AM (PT)
$ALE$-FAX NEWS has brought in longtime radio operator, past AWRT Pres. and MIW Co-Founder JOAN E. GERBERDING to join its Board of Advisors to help introduce its latest advances in advertising sales intelligence to the radio and digital media industries.
"Engaging JOAN on our Board right now is very timely," Pres./Publisher LARRY ROSS said. "We've had a lot of success serving the big names in every media over the past 17 years, including ABC RADIO, ESPN, PRN and SIRIUS/XM, among others. However, we did not get to know the local radio industry as well as we would have liked. Since our specialty is supporting proactive ad sales, we've come to realize that, despite the current economic climate, local radio is flourishing because they know how to be proactive -- and we'd like to increase their level of success."
"Local radio spot sellers are the best in the business," Gerberding said. "$ALES-FAX NEWS can quickly and easily provide them with in-depth advertiser information, upcoming avails and correct contact information that we know is often a challenge to find."