Dial Global Offers Research For Barter
September 23, 2009 at 11:26 AM (PT)
DIAL GLOBAL has launched a new service that offers stations research and consultant services in exchange for barter advertising. This new service provides radio stations with access to best-of-breed researchers/consultants, and pay for those services by airing barter inventory on stations in their cluster. This service will be offered in the top-50 markets.
"While DIAL GLOBAL is increasingly known for top-quality shows, formats and services, our larger mission is to deliver what radio needs most," DIAL GLOBAL Pres./Programming KIRK STIRLAND said. "The clear path that good research and guidance deliver will help radio compete in the modern media marketplace."
"In speaking with stations, we realized both their need for perceptual & music research and consulting, and a manner of paying for it," EVP/Programming BEAU PHILLIPS said. "So we approached leading companies about offering their services in exchange for barter. This venture is a win-win for all."
For more info, contact PHILLIPS at Bphillips@dial-global.com or (203) 256-9347.