Radio Increasingly A Source For News And Info
September 24, 2009 at 7:37 AM (PT)
According to a new study, Americans are increasingly turning to online and radio sources for news and information, while relying less on daily newspapers and television. In the second year of a media use and credibility survey conducted by OPINION RESEARCH CORPORATION and sponsored by ARANET, daily newspaper usage dropped 4.1% and television usage dropped 3.6%, while radio usage increased 2.9% and online usage increased 1.9. Credibility ratings for nearly all types of media rose slightly from a year ago.
The study of 1,000 adults measured the percentage of news and information Americans receive from various media sources each month. Consumers reported getting 31% of their news and information from television, and 19.4% from both radio and daily newspapers.
The media use rankings of the survey, conducted by phone SEPTEMBER 10th-13th were:
* Television: 31.1% (down from 34.7% a year ago)
* Daily newspaper: 19.4% (down from 23.5%)
* Radio: 19.4% (up from 16.5%)
* Online: 14.6% (up from 12.7%)
* Weekly community papers: 4.4% (down from 5.1%)
* Free shopper newspapers: 2.9% (up from 2.2%)
* Magazines: 2.1% (up from 1.6%)