Clear Channel Joins Times Square Outdoor Branding Party
September 24, 2009 at 2:23 PM (PT)
CLEAR CHANNEL and owners of four digital billboards in TIMES SQUARE have partnered to offer a coordinated media buy which they claim will offer brands "an unprecedented dominance" of TIMES SQUARE. Other billboard owners include ABC REGIONAL SPORTS & ENTERTAINMENT SALES, NASDAQ, NEWS CORP. and REUTERS.
The coordinated buy, which alleviates the need to negotiate separate contracts and individually coordinate content, is available through www.tsd360.com. The network will broadcast the same content, at the same time, across the entire collection of signs to more than 565,000 people, who pass through TIMES SQUARE each day.
"Sometimes, the benefits of coming together as an industry for customers are so compelling that even strong rivals see the value," CLEAR CHANNEL SPECTACOLOR Pres. HARRY COGHLAN said. "Today, we've arrived at one of those moments."