Arbitron To Release Revised Honolulu Arbitrends
September 28, 2009 at 12:07 PM (PT)
ARBITRON has contacted HONOLULU market subscribers regarding CLEAR CHANNEL AC KSSK and KSSK-A, which had been combined in the SUMMER Phase 2 report. However, once ARBITRON learned the simulcast wasn't happening regularly in JULY and August, it decided revised Arbitrends were called for.
Wrote ARBITRON, "KSSK-A & F received Total Line Reporting for the previously-released SUMMER Phase 2 (June-July-August) Arbitrends report, with KSSK-F as the primary station. As KSSK-A & F regularly aired some content that was not simulcast during the JULY and AUGUST survey months, estimates for KSSK-A and KSSK-F will be reported separately in the SUMMER 2009 quarterly report. ARBITRON will also be releasing separate audience estimates for KSSK-A and KSSK-F for the SUMMER Phase 2 (JUNE-JULY-AUGUST) report period in a revised Arbitrends report. The revised Arbitrends report will release this coming WEDNESDAY, SEPTEMBER 30, at 10:00A Local Time (4:00p Eastern Time)."