No Surprise, Report Shows Ad Spending Down
October 1, 2009 at 4:39 AM (PT)
NIELSEN has released its latest GLOBAL ADVIEW PULSE report, which looks at ad spending in NORTH AMERICA, ASIA, EUROPE and AFRICA. The report says that while the international advertising market is improving, spending in Q2 was down 5.8% -- preceded by a 7.9% decline in Q1. MEDIAWEEK reports "magazines and newspapers took the biggest hit, with global ad spend down 18.5% and 7.5%, respectively." Good news for radio, as the medium has emerged in many markets with the lowest relative percentage decline -- down just 3.1% globally.
GLOBAL ADVIEW Managing Dir. BEN VAN DER WERF told MEDIAWEEK "that during the rest of 2009, ad spend for broadcast media would improve, although he warned print advertising was unlikely to show any great gains in the near future."
No suprise that the report found spending in the automotive sector had the largest decline -- down 21%. Financial (-17.2%) and Clothing and Accessories (-14.4%) followed.
Ad spend actually increased 3.6% from "fast-moving consumer goods clients" and 3.5% from healthcare clients.