Some Good News On The Job Front
October 1, 2009 at 7:02 AM (PT)
The light at the end of the tunnel may be growing closer for the creative industry. One-third (34%) of advertising and marketing executives polled recently said they plan to hire in the next 12 months. Another 55% expect to maintain their current staffing levels.
Among firms that plan to hire, 52% said they would be recruiting in the area of web design or production. Another 50% plan to hire in the area of creative/art direction, and 48% will be looking to bring in interactive and account services staff.
The national study was developed by THE CREATIVE GROUP, a specialized staffing service providing creative, advertising, marketing and web professionals on a project and full-time basis, and conducted by an independent research firm. It is based on 250 telephone interviews -- 125 with advertising executives randomly selected from the nation's 2,000 largest advertising agencies and 125 with senior marketing executives randomly selected from the nation's 2,000 largest companies.