Top 40 98.7 AMP Radio/Detroit Launches
October 5, 2009 at 6:24 AM (PT)
This morning the rumors became reality as CBS launched Top 40 98.7 AMP RADIO under CBS VP/Top 40 Programming DOM THEODORE. This followed a move last FRIDAY (NET NEWS 10/2) when CBS moved Smooth Jazz WVMV (98.7) to an HD2 channel and began stunting all weekend with a Top 40 stream available at a very DETROIT-localized site 987TakeOver.com, where you can hear the stream of 98.7 AMP RADIO. 987ampradio.com is not yet live, but you can catch the new site at wvmv.com.
THEODORE, who programmed crosstown CLEAR CHANNEL WKQI (CHANNEL 955) for years, left last year to put Top 40 WXRK (92.3 NOW)/NEW YORK on the air, challenging CLEAR CHANNEL giant WHTZ (Z100), and now he's setting up the Top 40 battle lines in THE MOTOR CITY.
Commenting on the launch, THEODORE said, "This station is all about the hits, and we intend to build the next powerhouse Top 40 on a number of integrated platforms. 98.7 AMP RADIO will be a full 360-degree audio and visual experience that will continue to evolve in step with the latest trends in music."
Added CBS RADIO SVP/Market Mgr. DEBBIE KENYON, "AMP RADIO is a one-stop destination for teen and young adult music fans -- a highly savvy and interactive audience. We've seen more interest in this format from this audience than with any other, and our Top 40 stations are performing better than ever for the company. We've made a number of moves to expand our footprint in this area to much success and we’re thrilled to be the next in a long line of great stations."
98.7 AMP RADIO kicked it off by announcing commercial-free MONDAYs with BLACK EYED PEAS "Boom Boom Pow." Currently jockless, the music is all hit-driven from all pop genres.
The rest of the first hour looked like this:
BOYS LIKE GIRLS/Love Drunk
LADY GAGA/Poker Face
KERI HILSON/Knock You Down
TAYLOR SWIFT/You Belong To Me
JUSTIN BIEBER/One Time
MILEY CYRUS/Party In The USA
JASON DERULO/Whatcha Say
COLDPLAY/Viva La Vida
KINGS OF LEON/Use Somebody
JORDIN SPARKS/S.O.S. (Let The Music Play)
KATY PERRY/Waking Up In Vegas