Those Wacky Old Radio Wars
October 6, 2009 at 6:21 AM (PT)
TODAY's LOS ANGELES TIMES writes about "the case of the missing DJ."
It's actually a story about radio's golden days and some of the antics that went on at the time. Writes THE TIMES, "When a PASADENA radio station rechristened itself KRLA and began to rock and roll in 1959, one of its jocks, PERRY ALLEN, was absent. KRLA started a 'Find PERRY ALLEN' campaign and promised $10,000 to any listener who could track him down in those pre-Google days.
"What mischievous KRLA didn't say was that it knew where ALLEN was: working at his old station in BUFFALO, waiting for his contract to expire.
"But KRLA's rival, KFWB, knew. And KFWB sent two representatives to BUFFALO to confront ALLEN and claim the $10,000, wrote ex-jock BOB EUBANKS in 'It's in the Book, BOB," co-written by MATTHEW HANSEN. KRLA grudgingly paid, then tried to capitalize on its own misfortune with the slogan, "Even KFWB listens to KRLA."
It's a fun read that you can check out here.