RTNDA/Hofstra Survey Looks At Radio, TV Websites
October 6, 2009 at 9:32 AM (PT)
An RTNDA/HOFSTRA UNIVERSITY web survey shows that while TV and radio stations are increasing their concentration on content for their websites, only 38% of news directors participating in the survey responded that they're comfortable that their stations are on top of new technology. The survey showed substantial increases in live newscasts and audio streaming from TV websites, with the use of recorded newscasts dropping from a year ago.
On the radio side, many sites increased the usage of pictures, basic audio, streaming audio, video clips and podcasts. The respondents said that web audiences are most interested in local news and weather.
"The latest RTNDA/HOFTSRA UNIVERSITY study holds a mirror up for us to see the immediate need for more editorial supervision and management vision when it comes to our news websites," said RTNDA Chairman STACEY WOELFEL. "These sites have never been as important as they are now and are, of course, a primary path for us to deliver news to our audiences -- now and even more so in the future. This research gives every news director in AMERICA something to examine in his or her own newsroom."