Net Advertising Dips in First Half '09
October 6, 2009 at 2:32 PM (PT)
The INTERACTIVE ADVERTISING BUREAU and PRICEWATERHOUSECOOPERS LLP report that U.S. Internet advertising revenues for the first half of 2009 were $10.9 billion , a 5.3% decline from the same period in 2008. While Search and display-related advertising generated a slight increase to $5.1 billion for the first six months of 2009, display-related advertising dropped 1.1% to nearly $3.8 billion.
"We are in one of the most difficult economic slumps in decades. Interactive is one of the advertising sectors that has been least affected," IAB Pres./CEO RANDALL ROTHENBERG said. "In recent years the digital revolution has driven a transformation of how consumers experience advertising and media. As the economy improves, we're confident that brands will devote an even greater share of their budgets to reaching consumers as they make interactive media a larger part of their lives."
"While the overall advertising market has continued to be impacted by current economic conditions, marketers are allocating more of their dollars to digital media for its accountability and because consumers are spending more of their leisure time online," added PWC Assurance partner DAVID SILVERMAN.