Arch Dethrones KMOX In St. Louis
October 8, 2009 at 3:12 PM (PT)
History seems to have been been made in ST. LOUIS radio. In the first three months of ST. LOUIS PPM data, CBS RADIO Talk KMOX-A was dethroned for the first time in decades, as BONNEVILLE Adult Hits WARH (106.5 THE ARCH) finished in first place for Persons 6+ and 12+ in each month (JULY, AUGUST, and SEPTEMBER).
THE ARCH won the 6+ race 9.2-7.3 in JULY, 8.9-7.7 in AUGUST, and 8.8-7.1 in SEPTEMBER, with similar margins in 12+. KMOX had topped the 12+ race in the diary system for over 130 books.