Taylor Swift Breaks Records On CMT.com
October 12, 2009 at 11:35 AM (PT)
BIG MACHINE star TAYLOR SWIFT's new video, "Fifteen," brought in record numbers for CMT.com during its premiere on FRIDAY (10/9). In the first 24 hours of streaming, the video gave CMT's website a 147% boost from its average number of total day streams.
TAYLOR broke her own record for the total streams for a debut, as "Fifteen" saw a 9% increase over the prior record-holder, "Thug Story" (featuring TAYLOR and rapper T-PAIN). Over the first three days of its premiere (OCTOBER 9-11), the total stream numbers were 77% above average. The online premiere of "Fifteen" was part of CMT's multi-platform weekend of programming dedicated to TAYLOR.
CMT also featured the television premiere of "Fifteen" in a 90-minute TV special, "CMT Fifteen Swiftly-Made Videos," a chronological look back at TAYLOR's entire music video catalog. In addition, CMT premiered a 15-minute special, "TAYLOR SWIFT - Fifteen," which debuted on CMT, CMT.com, CMT MOBILE and CMT PURE.