Emmis Interactive Partners With DMR On PPM
October 13, 2009 at 6:57 AM (PT)
DMR and EMMIS INTERACTIVE will partner to "empower radio stations with the tools and audience data analysis to succeed with PPM. Our CMS platform, BASESTATION, enhances DMR's established ability to turn valuable user-data into intelligence for our clients' marketing and programming efforts," said EMMIS INTERACTIVE Co-President REY MENA. "DMR understands consumers at a level deeper than most, and their PPM expertise strengthens our offering and uniquely positions us to serve our clients in PPM rated markets. This combination makes them a terrific partner."
"EMMIS INTERACTIVE provides the industry with the most sophisticated interactive platform available for identifying, engaging and tracking a station's most important listeners," DMR Pres. TRIPP ELDREDGE said. "BASESTATION provides dmr clients a 360-degree view of those listeners who make the most ratings impact. This comprehensive view is critical in today's ratings environment."