Arbitron Misses NY PPM MRC Accreditation Deadline
October 15, 2009 at 4:07 AM (PT)
Quietly, the clock has been ticking towards TODAY (10/15) for ARBITRON to get MRC approval for the NEW YORK PPM per an order obtained by NEW YORK Attorney General ANDREW CUOMO. ARBITRON has apparently missed the deadline.
In the order, dated JANUARY 9, 2009, NEW YORK Supreme Court Justice MARYLIN G. DIAMOND wrote:
"WHEREAS the MEDIA RATING COUNCIL, INC. ("MRC"), a not-for-profit organization that for over forty years has been the primary accrediting agency for ratings services in the UNITED STATES, denied accreditation in NOVEMBER 2007 to ARBITRON's PPM methodology in New York."
"ARBITRON shall take all reasonable efforts in good faith to obtain and retain accreditation for the NEW YORK Market from the MRC. In addition to the rights reserved to the Attorney General set forth in paragraph 5.13, if ARBITRON has not obtained accreditation from the MRC by OCTOBER 15,2009 and has failed to meet any of the minimum standards as set forth in paragraphs 3.1 through 3.9 of this Order, the Attorney General reserves the right to rescind the Order and reinstitute litigation against ARBITRON for the abovereferenced claims."
The full order can be read here.
When contacted YESTERDAY by ALL ACCESS, an ARBITRON spokesperson had "no comment," citing the private nature of MRC accreditation.