Cumulus Shifts Top 40/R KCHZ To Mainstream
October 15, 2009 at 7:39 AM (PT)
CUMULUS longtime Top 40/Rhythmic KCHZ (95.7 THE VIBE)/KANSAS CITY has made a decidedly mainstream move with the music in the last few days with the introduction of songs by TAYLOR SWIFT, KINGS OF LEON, SHINEDOWN, DAUGHTRY, JASON MRAZ, NICKELBACK, DAVID COOK, and many others to the playlist.
CUMULUS SVP/Programming JAN JEFFRIES told ALL ACCESS, "KCHZ has been gradually moving toward mainstream for several months. Top 40 music is better than I remember it being in years. Our listeners are reacting positively to the gradual adjustments. The moniker is ALL THE HIT ... 95-7 THE VIBE."
A trip to the site www.957thevibe.com indicates that the moniker "The Beat Of KANSAS CITY" is still in place. Look for that to change to match the on-air, soon.