Phillip Woodie Named Pres. Of Lotus Entravision Reps
October 15, 2009 at 3:20 PM (PT)
ENTRAVISION COMMUNICATIONS CORP. and LOTUS COMMUNICATIONS CORP. have appointed PHILLIP R. WOODIE President of LOTUS ENTRAVISION REPS (LER), a joint venture radio-sales rep firm representing approximately 125 Spanish language radio stations. WOODIE will be responsible for managing the firm's operations.
Additionally, MARY HAWLEY has been appointed VP/Western Regional Sales, and will focus her efforts on the LOS ANGELES market due to that market's significant importance to LER and the stations that it represents.
"PHILLIP's exceptional track record and sales and marketing expertise will be an enormous asset to LOTUS ENTRAVISION REPS, and we're delighted to welcome him to the firm," ENTRAVISION RADIO Pres. JEFFERY LIBERMAN, said. "We are dedicated to offering advertisers the most effective way to reach Hispanic audiences through more than 100 Spanish language radio stations, and we believe that our team can develop and implement the best strategies to do so."
Previously, WOODIE was the Dir./Sales & Marketing of Multicultural Networks at COMCAST SPOTLIGHT. "LOTUS ENTRAVISION REPS is the firm that advertisers rely on to reach the growing Hispanic population in the U.S.," WOODIE said. "I'm looking forward to taking on this new role and helping to maximize results for current and future advertisers."