SBS Signs PPM Agreement With Arbitron
February 24, 2006 at 12:18 PM (PT)
SPANISH BROADCASTING SYSTEM, INC. (SBS) has signed a multi-year agreement with ARBITRON for the PORTABLE PEOPLE METER (PPM) when deployed in NEW YORK, LOS ANGELES, CHICAGO, SAN FRANCISCO, and MIAMI. SBS joins BEASLEY BROADCAST GROUP as the first two radio groups to ink with ARBITRON for PPM.
SBS President, Chairman & CEO RAUL ALARLON JR. said, “We are willing to make this commitment to PPM as the new currency for radio in order to provide our advertisers with the most accountable measures possible of our growing audiences. We are counting on the PPM to enhance the credibility of our programming and the value of these audiences in the eyes of our advertisers.”
He added, “Should PPM come to MIAMI as part of ARBITRON's ‘radio-first’ initiative, we also intend to encode our TV station to uncover important opportunities for cross-promotion with our radio stations in that market.”