Warner/Nashville And BAM Racing Enter Into Marketing Alliance
October 27, 2009 at 8:42 AM (PT)
WARNER MUSIC NASHVILLE (WMN) has entered into a strategic marketing alliance with BAM RACING, a NASCAR SPRINT CUP racing team. Under the agreement, WMN artists will have the opportunity to participate in branding and promotional programs at NASCAR events, including artist tie-ins, sponsorship and promotional appearances.
BAM RACING Owner BETH ANN MORGENTHAU said: “Our team has gone through an extensive renovation. We are rebuilding from the bones up. By partnering with WARNER MUSIC NASHVILLE, their stable of artists and the staggering buying power of the Country music fan base, we are looking forward to an extremely successful 2010 both on and off the racetrack.”
WMN Pres. JOHN ESPOSITO added: “This is a unique opportunity to extend our artists brands to the vibrant NASCAR community, allowing us to tap into the natural synergy that has developed between the racing world and Country music fans. We’re excited to have this opportunity to link our artists with one of NASCAR’s most professional teams and look forward to exploring innovative ideas to make those synergies work for everyone involved.”
The first BAM promotional event with WMN artists will take place on FEBRUARY 6th at DAYTONA INTERNATIONAL SPEEDWAY.