LPM Has Most Successful Membership Drive Ever
October 27, 2009 at 9:04 AM (PT)
Despite the tough economy, LOUISVILLE PUBLIC MEDIA, which includes Triple A WFPK as well as News WFPL and Classical WOUL, just concluded its best membership campaign ever, raising over $400,000.
A large portion of this total was donated by 1,133 new members. The on-air totals exceeded last spring’s by 2%, and the goal set for this fall by 4%. Overall, this fall’s fundraising campaign raised 24% more than the 2008 fall on-air campaign.
"We are deeply grateful for this show of support," said LPM Pres. DONOVAN REYNOLDS. "We heard from many listeners that in difficult times, public radio is more important than ever."
LPM Membership Manager JENNIFER GOODMAN explained the successful drive was "due in large part to the outstanding quality of programs broadcast on our three public radio stations, but also the focus and commitment of our on-air hosts throughout the week-long event."