Arbitron Inks J.L. Media For PPM
February 27, 2006 at 12:21 PM (PT)
J.L. MEDIA is the latest ad agency to sign on the dotted line for ARBITRON's PORTABLE PEOPLE METER (PPM) when deployed in HOUSTON and PHILADELPHIA. J.L. MEDIA's is one of the top advertising firms in the country with annual billing approaching $600 million. J.L.'s client list includes: OLD NAVY, TEMPUR-PEDIC, MODELL’S, SUBARU, and TV stations FOX, and TRIBUNE
J.L. MEDIA EVP/Chief Marketing Officer STAN GERBER stated, "J.L. MEDIA is proud to be among the first media agencies to embrace the PPM measurement technology. We believe the PPM will significantly enhance the measurement of radio audiences, enabling us to plan and purchase even more effective advertising campaigns on our client's behalf."
ARBITRON U.S. MEDIA SERVICES SVP/Sales CAROL HANLEY said, "J.L. MEDIA has been closely involved with the PORTABLE PEOPLE METER since our first U.S. market trials in PHILADELPHIA in 2002. The endorsement of J.L. MEDIA is particularly gratifying, given this agency’s expertise in electronic measurement for radio."