Bruce Fohr Invests In Eastlan
November 3, 2009 at 2:20 PM (PT)
FMR ASSOCIATES, INC. Owner/Pres. BRUCE FOHR has become a partner in the EASTLAN RATINGS. The FMR Call Center in TUCSON has taken over the entire fielding operations of EASTLAN.
FOHR is 32-year veteran of radio research, starting as a research associate for FRANK N. MAGID ASSOCIATES in 1977. After being promoted to VP/ Dir. Research, he left MAGID to form COMMUNICATIONS RESEARCH before establishing FMR ASSOCIATES, INC. in 1981.
"Many our of clients over the years have asked me if I had ever considered getting into the ratings business-generally when they were expressing frustration over a recent book," FOHR said. "I never really thought seriously about it, until I became familiar with the EASTLAN team and their high-quality; very sound approach to radio ratings."