Nokia, IDJMG, UMGI To Launch Rihanna Globally
November 5, 2009 at 10:46 AM (PT)
NOKIA has launched of a new global music partnership - NOKIA PLAY 2010 - with the ISLAND DEF JAM MUSIC GROUP (IDJMG) and UNIVERSAL MUSIC GROUP INTERNATIONAL (UMGI). Created to deliver unique and exclusive music content to fans around the world, the partnership will launch RIHANNA's new album, RATED R, with NOKIA via an exclusive live, streamed concert and simultaneous listening parties in multiple locations around the globe on NOVEMBER 16th 2009.
Streamed live from LONDON, RIHANNA will perform a select number of tracks from her new album in front of fans in LONDON and an audience globally. The performance can be witnessed online at http://www.nokia.com/rihanna.
Fan participation to the groundbreaking live event will be free of charge from NOKIA Music Stores. Plus NOKIA Comes With Music customers will be able to download an exclusive version of RATED R with a bonus track, remix and other additional content free as part of their subscription. Nokia will also make available an exclusive RIHANNA application and exclusive footage from her LONDON gig in Ovi Store and in selected territories an exclusive window to a track, "Wait Your Turn" from the album before its release.
NOKIA is extremely excited to collaborate with Island Def Jam and RIHANNA to truly redefine the connection between artists and fans and to deliver unique experience and content across the globe," NOKIA Head of Global Music LIZ SCHIMEL said; "History will be made on NOVEMBER 16th when RIHANNA performs for a global audience via NOKIA's live streamed concert to officially mark the launch of her much anticipated new album."
"We are thrilled to join forces with NOKIA for this innovative, global partnership, one that seamlessly merges technology and artistry in a truly unique way," ISLAND DEF JAM MUSIC GROUP Pres./COO STEVE BARTELS said. "Alongside our chairman L.A. REID, we continually challenge ourselves to develop new and creative strategies to market our artists in this rapidly changing business environment. With her technologically savvy fan-base and her remarkable history with the digital and mobile platforms, RIHANNA is the perfect artist to launch this groundbreaking initiative."