CC Total Traffic Network Expands RDS-TMC To Mexico City
November 9, 2009 at 3:31 PM (PT)
CLEAR CHANNEL RADIO's TOTAL TRAFFIC NETWORK has taken its RDS-TMC navigational device traffic service live in MEXICO CITY. The system was launched in conjunction with GRUPO ACIR.
"We were the first company to broadcast traffic information and now we are the first to offer navigational service in MEXICO CITY," said TOTAL TRAFFIC NETWORK SVP LANCE LOCHER. "This is just another stepping stone in CCTTN's global expansion. MEXICO is an important market and we plan to roll out RDS-TMC navigational service in additional cities throughout the country in the coming months."
"It is a pleasure to work with such a technology-driven service as CLEAR CHANNEL RADIO's TOTAL TRAFFIC NETWORK," said GRUPO ACIR EVP/GM ANTONIO IBARRA FARINA. "We are a company that prides itself on providing excellence to our customers and working with CCTTN will allow millions of people in MEXICO to benefit from this efficient service."