Alan Burns & Associates Debuts "Movin'" Format
February 28, 2006 at 2:16 PM (PT)
ALAN BURNS & ASSOCIATES today unveiled MOVIN', a new Rhythmic AC format targeting Caucasian and Hispanic women aged 28-40. It's a blend of current hits with adult appeal, Rhythmic Gold from the 80s and 90s, and a sprinkling of Rhythmic classics.
BURNS told ALL ACCESS, "Since the late 80s, young radio listeners began to move toward rhythmic music preferences. Women who were between 12 and 24 in 1989 are 28 to 40 years old today. They grew up on Top 40 hits that were primarily rhythmic. MOVIN’s target is that segment of 28-40 year-old women who feel too old for hip-hop, but are bored with narrow, rock-based Hot AC and aren’t ready for traditional AC."