WLTE Flips The Christmas Switch
November 16, 2009 at 4:31 AM (PT)
CBS RADIO AC WLTE (102.9 LITE FM)/MINNEAPOLIS launches wall-to-wall CHRISTMAS music as of midnight TODAY (11/16), in tandem with the opening of the 102.9 LITE FM CHRISTMAS general store at 625 2nd Avenue South in MINNEAPOLIS, MN, powered by THE GENERAL STORE OF MINNETONKA.
PD JOHN LASSMAN said "102.9 LITE FM is pleased to continue to be TWIN CITIES official CHRISTMAS music station, as recognized by the Governor of MINNESOTA, TIM PAWLENTY. The tradition continues. We’re also excited about our partnership with THE GENERAL STORE OF MINNETONKA. Like 102.9 LITE FM, they too are a fixture in the TWIN CITIES and a great part of the holiday season. The partnership is a perfect way to enhance the holiday experience for our listeners and THE GENERAL STORE’s consumers."