Girls Gone Loopy In Chicago
February 28, 2006 at 2:59 PM (PT)
EMMIS Classic Rocker WLUP(97.9 THE LOOP)/CHICAGO announces THE LOOP GIRL SEARCH. The station is launching a multi-tiered reality Rock radio campaign to search for one CHICAGO woman to represent THE LOOP. One CHICAGOLAND woman will be crowned as THE LOOP ROCK GIRL and for one year she will talk the talk and walk the walk of the rock lifestyle in Chicago. She’ll start off with a handsome $50,000 salary and her job duties will include becoming part of the on-air sound of THE LOOP, hosting the website WLUP.COM, attending high profile events and concerts, appearing in station marketing campaigns, and most importantly meeting and hanging out with THE LOOP's listeners!
The $50,000 LOOP ROCK GIRL kick-off casting call is on SATURDAY MARCH 4th at GURNEE MILLS MALL in GURNEE from 12p-4p. In addition to a massive on air campaign,THE LOOP has partnered with COMCAST to develop a custom 30 second television commercial that will draw CHICAGO women to apply for the job at one of these casting calls. COMCAST will also create special programming that chronicles the search for THE LOOP ROCK GIRL and will be available to COMCAST subscribers through their new VIDEO ON DEMAND (VOD) service in a special LOOP section.