Regent Names Ben Hoffman Dir./Interactive Sales
November 16, 2009 at 2:48 PM (PT)
REGENT COMMUNICATIONS has appointed BEN HOFFMAN to the new post of Dir./Interactive Sales. According to VP/Technology and Digital Media LARRY DOWNES, HOFFMAN "will be responsible for REGENT's overall Interactive sales effort with an eye on facilitating continuing rapid Interactive growth and success in our markets.
"This appointment enhances one of REGENT's primary objectives of not just being the leading radio operator in our markets, but also the leading media company," he continued. "To date, our strategy has led to tremendous growth, both in scope and complexity. It has also made our Interactive capabilities an increasingly important part of the company's overall growth strategy. Ben will be a resource for REGENT's GMs, Sales Managers and Interactive AEs with regard to all Interactive sales initiatives -- from brainstorming marketing solutions for clients to sharing best practices in implementation."