CMT.com Has Most CMA Awards Week Streams Ever
November 17, 2009 at 1:46 PM (PT)
CMT.com is reporting that the website experienced its highest-streamed CMA AWARDS week in history this year, with 1.6 million video streams in three days. BIG MACHINE artist TAYLOR SWIFT accounted for 16% of the video streams during those three days. CMT.com's CMA RED CARPET experienced a 25% increase in live streams over last year's CMA AWARDS week.
MARTIN CLAYTON, VP of CMT.com said: “CMT.com saw growth across-the-board following this year’s CMA AWARDS, with a 74% increase in video streams alone on the day after the event. CMT offers unprecedented coverage on all screens, and more fans than ever turn to our website as the premiere news source for Country music.”
CMT will also host the cable premiere of the 43rd Annual CMA AWARDS SHOW on NOVEMBER 27th at 9p (ET). The show will be rebroadcast on NOVEMBER 28th at 2:30p (ET) and NOVEMBER 29th at 7p (ET).