UMG And Guvera To Offer Free, Legal Downloads
November 18, 2009 at 7:42 AM (PT)
UNIVERSAL MUSIC GROUP and GUVERA LIMITED have entered into an agreement which will allow www.guvera.com to offer consumers free, legal downloads from UMG’s roster of artists. Through this partnership, GUVERA further solidifies its presence in the U.S. in anticipation of its official consumer launch in FEBRUARY, 2010.
Founded in AUSTRALIA in 2008, GUVERA offers consumers 100% free music downloads paid for by brands.
"We are delighted to partner with GUVERA, whose service will only strengthen the connection between artists and fans," stated ELABS (UMG's new media and technologies division) EVP/Business Development & Business Affairs DAVID RING. "UNIVERSAL MUSIC is committed to cultivating legitimate online entertainment by offering our consumers even more ways to enjoy the musical experience where they want, how they want and in the manner of their choosing."