VEVO Will Launch December 8th
November 19, 2009 at 4:21 AM (PT)
VEVO, the music service from UNIVERSAL MUSIC GROUP, SONY MUSIC ENTERTAINMENT, AT&T and YOUTUBE announced in an e-mail last night that they will launch on DECEMBER 8th. Plans for the service were first discussed in APRIL.
"We've been working night and day for months to bring you the best music video and entertainment experience we can dream up, and in just about three weeks you can see it online for yourself," wrote VEVO.
YOUTUBE described VEVO as a "premium online music video hub" that will be powered by YOUTUBE's video technology. PC MAGAZINE writes, "Users can access the content via VEVO.COM or through a new VEVO YOUTUBE channel, which will include a VEVO-branded embedded player."
The service will go live in coordination with a launch event in NEW YORK, VEVO said.