'Ad Contrarian' Bob Hoffman On Positive Radio Rant
November 20, 2009 at 6:37 AM (PT)
SAN FRANCISCO-based HOFFMAN/LEWIS ADVERTISING CEO BOB HOFFMAN has a lot to say about radio -- and it's damn positive. He's the author of a book "The Ad Contrarian," which is the same title as his blog. But what caught the ALL ACCESS eye was this entry in his blog from THURSDAY (11/19) -- "What Reaches 92 Million More People In A Week Than Google Reaches In A Month?
HOFFMAN most recently was the keynote speaker at the PUGET SOUND RADIO BROADCASTER ASSOCIATION's Radio Day (11/13), and spoke on "The Three Most Annoying Trends In Advertising" -- the video is worth watching.